Millions of gallons of water get wasted during the Indian Festival of Holi.

Dainik Bhaskar Group took a step towards reducing this massive unconscious wastage of water and came up with ‘Abeer Gulaal Ke Saath Holi’ Campaign.

This campaign promotes dry celebration of Holi, thereby motivating citizens to refrain from playing Holi with water and channel their festive spirit in an eco- friendly manner.